Blunder #1 – Publicity Pitfall The SuperBowl presents the perfect opportunity for promotion and publicity campaigns. Their point is to raise awareness and generate excitement about your products, not to lose $7 million as happened this year with a Houston furniture store. Gallery Furniture offered customers their money back from furniture delivered before SuperBowl Sunday […]
Groupon, Living Social and the Daily Deal Explosion – Can it Work for Your Business?
With so many daily deal companies bursting into the landscape – Wikipedia places it at 100 in the U.S., 500 worldwide – it’s one of the fastest growing industries with major Internet players from Google to Yelp to Amazon, media companies such as Gannett and The Washington Post and independent startups and specialty deals all […]