Despite the rise of alternate forms of communication to the media, the press release still remains an important tool in news distribution if and only if it’s handled correctly. Journalists, assignment editors and news directors may get hundreds a day, so it’s critical to make your release stand out, get opened and read and most […]
Get Your Press Release Ready for Prime Time: 8 Tips to Avoid the Junk Folder
Editors, writers and producers get lots of press releases. It seems every company, nonprofit and agency has a new product to launch, results from a fascinating study to reveal, a breaking story to announce, an expert’s opinion to share or a unique event to be covered. Although news releases are a major source of information for the […]
LGK Tuesday Toolbox: Grammarly
Open up the marketing toolbox and make room for this treasure, Grammarly. Founded in 2008, Grammarly is a writing enhancement application available online or as a plug-in for Microsoft Office programs. It detects spelling, grammar and punctuation mistakes and improves vocabulary usage. Its detailed explanations and examples, corrections and plagiarism checker (complete with references to […]