In many ways, the rules, rewards and risks of marketing a small business on Facebook have changed. Whether or not that is good or bad depends upon not only whom you ask or your “secrets of social” savvy, but also, your social media strategy and budget. On the next episode of The Marketing Mojo Show, […]
Research Holds Key to Social Media Connection with Customers
Every year the Pew Research Internet Project releases a social media report which gives insightful and even surprising information about the demographics, frequency of visits, reasons for usage and more related to social networking sites. Based on this information, it might be time to refresh your marketing and communication strategies to keep up with […]
Twitter's New Profile Look: A Case of Facebook Envy?
Complete with its own hashtag (#newprofiles) Twitter announced a new look for its profile pages. As you can see from the First Lady’s profile, there is a custom banner-header and a smaller, square insert, the perfect size for a headshot picture. If you think it looks a little familiar, that’s what we’re thinking too. Hmm… […]
Numbers Can Be Misleading: Secrets of Social Exposed
If you are a small to medium-sized business that has embraced the new normal of social and content marketing, you have to be scratching your head right about now. You have taken the plunge, made a commitment to a marketing strategy, plan and budget and now find yourself perplexed. How is it that some companies, […]