Ever since the Wall Street Journal famously declared that email no longer rules, we periodically hear about how email is dead, replaced by social media. But, like the low-tech business card which thrives in the digital world (as discussed here), email is far from dead. In fact, it remains an effective and vital part of […]
Content Channel Focus – Email Marketing
Dan Newman provides excellent tips in 6 Steps to Sell with Content Outside of Social Media. They are particularly useful for scores of small businesses overwhelmed, overworked and overpowered by the day-to-day requirements of social. Given there are very compelling reasons why every business and brand needs to be social, there’s also a great need […]