Big Data has become an obsession for businesses large and small. And why not? The technology, speed, volume and variety allow unprecedented and immediate access to customer insights and behaviors, allowing you to switch gears at the drop of a dime. But if you are making decisions based on data alone, you are in need […]
Classic Rules of Decisiveness – Leadership Secrets of Attila the Hun
There’s a saying that the more things change, the more they stay the same, which we will aptly apply with a marketer’s sensibility to the skill of decisiveness. Whatever your business focus and whether you spearhead the marketing effort for a company or client, the critical marketing decisions you make influence your ability to create, […]