It’s been quite some time since we last covered the topic of customer relationship management, more commonly referred to by its acronym, CRM. CRM is one of the most effective tools to track and market to customers and prospects. Our POV – point of view- is that customer relationship management is a tried and true […]
MarCom POV: CRM Overview for Small Biz
In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give greater insight on customer relationship management (CRM). One of the featured articles below cites studies that demonstrate companies with a fully utilized CRM system […]