Crowdfunding has come into the mainstream as a viable source to secure funds and is used for everything from a new business venture to a charitable effort to a personal cause such as a honeymoon trip. A recent discussion on The Marketing Mojo Show highlighted the importance of marketing the campaign to ensure its success. […]
Crowdfunding Basics and How It Can Work for Your Business
What is crowdfunding you ask. You may not know the word for it (in fact Merriam-Webster did not know either until recently when they made it an official word in the 2014 edition of its dictionary). But we are pretty sure you know what it is – you know where people on Facebook are […]
Crowdsourcing: Another Source for Content Marketing
The word crowdsourcing was only added to the Merriam-Webster dictionary in 2011 (and still gets a squiggly red misspelled line under it in Word) and yet in just a few years it has become a defining and alternate source for content marketing. To expand on the definition, crowdsourcing allows businesses to connect with their customers […]