St. Mary’s Medical Center with more than 2,000 employees, located in Palm Beach County, FL and owned by the corporate giant Tenet Healthcare, hardly qualifies as a small business. However, a recent public relations disaster resulting in the closure of its pediatric heart program and the resignation of the facility’s chief executive officer, presents significant […]
In this installment of How’d They Do That, we visit the South Side of Chicago to learn how a small educational institution managed a big dose of bad press. It is a case of crisis management and reputation repair at its best, particularly for small businesses and organizations. Last fall, Shimer College, a liberal arts […]
Recently we ripped from the headlines the story of Florida Atlantic University’s (FAU) public relations disaster dubbed “Owlcatraz.” Read the post here. Last week, as reported by several news outlets, including the Miami Herald, university president Mary Jane Saunders submitted her resignation citing bad press. In light of FAU’s trail of PR fails, we just […]
