On a recent trip through the friendly skies, I engaged in my usual in-flight entertainment – browsing through SkyMall. This delightfully ubiquitous airplane shopping magazine advertises the most random collection of items in one place and encourages readers to take home the free copy as they promise to replace it. This issue of SkyMall features […]
Marketing Momentum Monday: Say You're Sorry!
“Love means never having to say you’re sorry” worked for Ali and Ryan in the movie Love Story, but you can bet in business or a public relations crisis, saying sorry is the best course of action to stop the bleeding, minimize the damage and regain some traction. If, by chance, you’ve been oblivious to […]