Although Bill Gates often gets credit for the phrase “content is king,” it was actually outlined in a book in 1974 and popularized by Sumner Redstone before Gates’ speech. Google also uses a version of the phrase, related to internet searches – more original content, better search results. From Magazine Editing and Production: Content is […]
Small Business Marketing: Content Power
Get your small business mojo in motion with content marketing, a strategic approach of creating and delivering consistent, valuable, and relevant information to customers and prospects. For those serious about marketing the business and brand, harnessing the power of a company’s content assets is an effective strategy to engage, connect, convert and retain. It is […]
