LGK Note: According to social strategist Jeff Bullas, a typical Twitter account holder has an average of 208 followers. For 25 elected officials, America’s Most Popular Members of Congress on Twitter, the count ranges from 78,000 to more than 2.1 million followers (surprising, considering the latest Gallup survey, which indicates a majority of Americans have […]
Can Your Brand Survive a Scandal?
Just when you think everything is smooth sailing with your business or your brand, you could very quickly be faced with a public relations crisis. Whether it is a major catastrophe, such as the BP oil spill in the Gulf; a minor annoyance, such as Beyonce’s lip syncing of the national anthem at the presidential […]