Last month, a few brands found themselves caught in the crosshairs of controversy and public opinion, landing them squarely on our list of PR Highs and Lows for the month that was September 2016. Here are a few of the posts we shared. They represent the best and worst in crisis management; demonstrate how actions, […]
LGK's Stream Pick to Maximize Your Marketing Momentum: Iconic Retailer Meets Real-time
Who says you cannot learn a lesson from an icon, one many consider the great success story of American commerce? From a week of trending (and non-trending) events, people, places and hash tags (check out Hootsuite’s Top USA Twitter Trends of the Week, Vol. 89), we selected a post on Sears, the once dominant iconic […]