Anne Bahr Thompson puts together a great post on Brand Citizenship, a principle that allows all facets of an organization to collectively deliver a brand’s promise and creates a shared sense of responsibility among consumers. Building loyalty and gaining a competitive edge are two reasons, among many, for small to medium-sized businesses (SMB) to embrace […]
Brush Up on Branding to Maximize Your Marketing Momentum
How many times do you or hear others say “I want to expand my brand” or better yet, “I want to extend my brand?” Whoa, wait a minute. With all due respect and we’re being honest here, many businesses have yet to build their brand. A name and logo does not a brand make. And […]