Many small businesses stand accused of giving their image the short shrift. Are you one of them? The lack or absence of continuity in appearance and messaging influence how prospects and clients perceive the business, its products or services. Make a note to self: You do not have to be or have the budget of […]
Four Tips to Stretch Your Small Business Marketing Budget
In their most recent fact sheet, the Small Business Administration (SBA) counts more than 28 million small businesses in the US. That’s a lot of background noise in the marketing world with companies trying to rise to the top, get noticed, make the sale, close the deal. Does this mean your marketing budget needs to […]