Big Data has become an obsession for businesses large and small. And why not? The technology, speed, volume and variety allow unprecedented and immediate access to customer insights and behaviors, allowing you to switch gears at the drop of a dime. But if you are making decisions based on data alone, you are in need […]
Three Ways to Utilize YouTube in Your Marketing Momentum
It’s hard to believe YouTube has been around for less than 10 years, but in this short time, they have become a household and business world name. According to their site stats, YouTube has a billion unique visitors each month, 6 billion hours of views each month and they reach more viewers than any of […]
A Mindset to Maximize Your Small Business Approach to Big Data
Well-before big data became a buzzword, American writer Gertrude Stein hit the nail on the head: Everybody gets so much information all day long that they lose their common sense. As technology affords more precise and real-time access, information and insight, applying a common sense approach to big data is challenging for most small business […]
The Uncertainty of Big Data – Guidance for Small Businesses
If big data buzz, hype and the glut of vendor-sponsored content have your small business in a ball of confusion, you are not alone. In fact, many large and medium-sized companies are straddling between the benefits and dangers of the data explosion as Elizabeth Dwoskin reports in a recent Wall Street Journal article, which summarizes […]