Big Data has become an obsession for businesses large and small. And why not? The technology, speed, volume and variety allow unprecedented and immediate access to customer insights and behaviors, allowing you to switch gears at the drop of a dime. But if you are making decisions based on data alone, you are in need […]
A Mindset to Maximize Your Small Business Approach to Big Data
Well-before big data became a buzzword, American writer Gertrude Stein hit the nail on the head: Everybody gets so much information all day long that they lose their common sense. As technology affords more precise and real-time access, information and insight, applying a common sense approach to big data is challenging for most small business […]