Baby Boomers – LGK Marketing CC

The Struggle is Real: Marketing to Millennials

Forget about the Baby Boomers. So yesterday. Today’s news is all about the Millennials. They have surpassed Baby Boomers in terms of sheer numbers and now make up the largest generational group. Their entry into the world started in 1980, so the first waves are “grownups” with spouses, kids, dogs and yes, money to spend. […]

Marketing Through Generations

The birth year of your customers matters! This is particularly true as is relates to their generation. The Center for Generational Kinetics includes these descriptions for a “generation” on their FAQ’s page: A generation is a group of people born around the same time and raised around the same place. People in this “birth cohort” exhibit similar characteristics, preferences, […]