In its fifth comparable survey, Ad Age and RBC Capital Markets released results from its May 2014 polling to marketing executives about their social media budgets, priorities and attitudes. Here are three take-away items from the survey: Budgets – they are on the rise, but more for payroll costs for staff to manage social media […]
Twitter's New Profile Look: A Case of Facebook Envy?
Complete with its own hashtag (#newprofiles) Twitter announced a new look for its profile pages. As you can see from the First Lady’s profile, there is a custom banner-header and a smaller, square insert, the perfect size for a headshot picture. If you think it looks a little familiar, that’s what we’re thinking too. Hmm… […]
Oscar-Winning Best Actor Gets Another Honor… A+ in Rebranding
According to Adam Toren, a contributor to Entrepreneur, we can learn a few things in rebranding from Matthew McConaughey, this year’s Academy Award winner for Best Actor. We don’t necessarily think of Hollywood as the place to find these types of marketing experts, so it’s an interesting thought, shared by others including the entertainment site, […]
Ripped from the Headlines: What Small Businesses Can Learn about Newsjacking from a Bad PR Pitch
It’s New York Fashion Week. Designers, big and small, push the envelope beyond the runway for industry, online and consumer attention. So what could be wrong with a public relations pitch that newsjacks another high-profile event, resulting in worldwide headlines and hashtags? Plenty! It was a gaffe case studies are made of – one that […]
