Original content is an integral part of any marketing plan and a regular blog is a proven method to bring traffic to your website, generate leads and lend credibility to your company. Search engines are on the lookout for new content and it will help your position in searches. Big companies might assign their PR […]
Marketing Audio Memo with Kristi Hines, Professional Blogger & Social Media Strategist
As you settle in for the week, spend a few moments with your favorite Morning Joe and listen to this audio memo on why small businesses must blog. Kristi Hines, a freelance writer, professional blogger, and social media strategist, has been writing about online marketing, including content marketing, since 2009 and her blog, Kikolani, was […]
The Uncertainty of Big Data – Guidance for Small Businesses
If big data buzz, hype and the glut of vendor-sponsored content have your small business in a ball of confusion, you are not alone. In fact, many large and medium-sized companies are straddling between the benefits and dangers of the data explosion as Elizabeth Dwoskin reports in a recent Wall Street Journal article, which summarizes […]
Five Reasons Why a Marketing Plan is the Key to A Good Night’s Sleep
A common theme has emerged on the question to small business owners on The Marketing Mojo Show about “what keeps you awake at night?” Not surprisingly to us, the answer is: generating new business. Even when business appears to be smooth sailing, small businesses are more susceptible to market changes, client issues and budget woes, […]