What is said, when it’s said, where it’s said and how it’s said are keys to effective communication. But too often we leave these keys in the glove compartment when it comes to marketing, choosing instead a “one and done” ride on a self-serving wing and prayer for immediate results. This week, we’re serving up […]
Classic Rules of Decisiveness – Leadership Secrets of Attila the Hun
There’s a saying that the more things change, the more they stay the same, which we will aptly apply with a marketer’s sensibility to the skill of decisiveness. Whatever your business focus and whether you spearhead the marketing effort for a company or client, the critical marketing decisions you make influence your ability to create, […]
LGK Tuesday Toolbox: Pocket
How many times have you stumbled upon an online article or post and wished you had saved it for later? With so many distractions, many of us actually spend more time retracing our virtual footprints in search of content we shoulda, coulda saved. Yours truly was among those who spent hours of lost productivity in […]
Classic Rules of Marketing and Sales – The 10 Laws of Sales Success
The worlds of sales and marketing have changed. In fact they have collided and connected – thank goodness. So, today, let’s revisit the classics to supercharge our strategies. Old rules still have a place in the new realities of engagement as we endeavor to attract, reach and convert the masses. We stumbled upon “The 10 […]