I am moved to write this post after reading a commentary by Bob Garfield, editor-at-large of MediaPost, a respected online publication for marketing and advertising. In P.R. Wild Pitches, Spring Edition, Garfield puts a few folks on blast for their flawed public relations strategies. The outing of these professionals aside, his article shines attention on […]
“Mobile Usability” Now a Critical Issue for Websites
Google has changed the rules of the game again. The search engine superpower will now judge your website based on its optimization for mobile devices. Will your site pass the algorithm test? If not, your ranking will be considerably affected and not in a good way. Get started by answering these questions: Does your website […]
Press Release Essentials: Tips to Endear Yourself to Busy Journalists with Crowded Inboxes
Despite the rise of alternate forms of communication to the media, the press release still remains an important tool in news distribution if and only if it’s handled correctly. Journalists, assignment editors and news directors may get hundreds a day, so it’s critical to make your release stand out, get opened and read and most […]
What Your Small Business Can Learn from Successful Hashtag Campaigns
In this installment of How’d They Do That, we underscore the importance of hashtag tactics for small business social media marketing. If your strategy does not include tagging a message with a hashtag that is unique to your business or brand, revisit your plan. Don’t miss out on one of the most effective ways to […]
