It’s not easy to be green, or, for that matter, pink, purple, blue or red. These colors represent leading causes consumers care about: the environment, breast cancer, domestic violence, diabetes and heart disease; causes marketed by for-profit and nonprofit organizations alike. Hence, the term Cause Marketing, aligning business and nonprofit efforts for mutual benefit. Cause […]
Not Sales, Not Other: Make Your Marketing a Line-Item Budget Priority
Let’s face it – budgets are not fun or exciting. And if we’re going to be honest, many small businesses might look at this exercise as a dreaded annual task. To simplify the process each year, it’s easy to just make a tweak here or there from the prior year’s figures or a percentage point […]
9 Groovy Listening Tips to Maximize Your Small Business Marketing Momentum
[Image via Flickr] Now and then, we like to escape the purple haze of high tech marketing research apps, platforms and gizmos. We are in a 70s flow, taking a back to basics trip to emphasize an invaluable marketing tool within the reach of every small business, listening. It is, perhaps, the most overlooked and […]
Ello: The Next Big Thing in Social Media or the Next MySpace?
Every new social media site wants to be the next Facebook. Only they want to be different. They want to do Facebook better. Think Diaspora, think Friendster, think iTunes Ping, think MySpace. These shops are either closed or floundering and there are hundreds more. Heck even Google+ is struggling to be relevant, despite its seemingly […]
