In their most recent fact sheet, the Small Business Administration (SBA) counts more than 28 million small businesses in the US. That’s a lot of background noise in the marketing world with companies trying to rise to the top, get noticed, make the sale, close the deal. Does this mean your marketing budget needs to […]
A Mindset to Maximize Your Small Business Approach to Big Data
Well-before big data became a buzzword, American writer Gertrude Stein hit the nail on the head: Everybody gets so much information all day long that they lose their common sense. As technology affords more precise and real-time access, information and insight, applying a common sense approach to big data is challenging for most small business […]
How Often To Post Your Small Business Blog
Original content is an integral part of any marketing plan and a regular blog is a proven method to bring traffic to your website, generate leads and lend credibility to your company. Search engines are on the lookout for new content and it will help your position in searches. Big companies might assign their PR […]
Marketing Audio Memo with Kristi Hines, Professional Blogger & Social Media Strategist
As you settle in for the week, spend a few moments with your favorite Morning Joe and listen to this audio memo on why small businesses must blog. Kristi Hines, a freelance writer, professional blogger, and social media strategist, has been writing about online marketing, including content marketing, since 2009 and her blog, Kikolani, was […]