Search marketing has always been an important tool to increase sales, foot traffic, support and reputation. In addition, it has always been one of the most complex of tactics, because the reality, whether digital or print, is that it requires a sufficient allocation of resources, such as time, money and expertise to generate ROI. However, […]
Twitter's New Profile Look: A Case of Facebook Envy?
Complete with its own hashtag (#newprofiles) Twitter announced a new look for its profile pages. As you can see from the First Lady’s profile, there is a custom banner-header and a smaller, square insert, the perfect size for a headshot picture. If you think it looks a little familiar, that’s what we’re thinking too. Hmm… […]
3 Often Ignored Elements of a Simple Marketing Plan
A simple plan may not have been of any benefit to the sibling characters played by Billy Bob Thornton and Bill Paxton in the film of the same name, but if you are a small business owner, you can ill-afford to not have a marketing plan and at the very least, a realistic, simple one. […]