Like many social media users, we were intrigued by DT’s fight with the Pope, Kanye West’s meltdown and the warm and fuzzy images accompanying the hashtag, #ObamaAndKids. None-the-less, among the clutter of politics and pop culture, we shared many social posts to maximize your marketing and small business momentum. Here are a few of our […]
Small Biz Quick Tips: Real Time Marketing Communications
When Oreo Cookie seized the opportunity of the 2013 Super Bowl power outage to tweet: “You can still dunk in the dark,” real time marketing communications became a darling tactic of businesses and brands looking for a quick hit and viral immortality. This “stroke of marketing genius” – as described by Forbes – went incredibly […]
A Marketing Study of the Big Hat and a Newsjack
The Fashion Police may have pooh-poohed the designer duds of Grammy Award-winning and Oscar-nominated artist and producer Pharrell Williams, but the fast food chain Arby’s liked them just fine. In particular, the Mountie-looking hat that Pharrell wore and Arby’s mentioned in a series of tweets generated an astounding 80,000-and counting retweets and 50,000-plus favorites on […]
Ripped from the Headlines: What Small Businesses Can Learn about Newsjacking from a Bad PR Pitch
It’s New York Fashion Week. Designers, big and small, push the envelope beyond the runway for industry, online and consumer attention. So what could be wrong with a public relations pitch that newsjacks another high-profile event, resulting in worldwide headlines and hashtags? Plenty! It was a gaffe case studies are made of – one that […]