The overwhelmingly dominant force in social media is still Facebook. By every measure… total number of users, total visitors per month, total number of posts, etc. etc., Facebook still comes out on top. Their most recent claim of dominance was its announcement of 2 billion users per month. So, there are 7.5 billion people on […]
“Mobile Usability” Now a Critical Issue for Websites
Google has changed the rules of the game again. The search engine superpower will now judge your website based on its optimization for mobile devices. Will your site pass the algorithm test? If not, your ranking will be considerably affected and not in a good way. Get started by answering these questions: Does your website […]
Is Silence Golden for Bill Cosby’s Reputation?
Most attorneys advise their clients against testifying in their own defense. They are innocent until proven guilty, so the prosecution has the burden of proof. Plus, they might be a disaster on the stand, particularly under cross examination. This strategy can backfire, however, because juries want to hear defendants tell their side of the story […]
Not Sales, Not Other: Make Your Marketing a Line-Item Budget Priority
Let’s face it – budgets are not fun or exciting. And if we’re going to be honest, many small businesses might look at this exercise as a dreaded annual task. To simplify the process each year, it’s easy to just make a tweak here or there from the prior year’s figures or a percentage point […]