First Lady Michelle Obama can do no wrong on social media – you could say she has the viral touch. Of course, she is the First Lady and so it’s not the same standard for views and re-posts as for us mere commoners. When FLOTUS opens a Snapchat account, posts a video on YouTube or tweets about a trending hashtag – it’s instant news. If only it were this easy for the rest of us!
Despite our having to work just a little bit harder on our communications campaigns, there are still some lessons we can learn some things from Michele Obama’s social media strategy. Here are some things we can incorporate into our approach.
- Social media campaigns do not have to be costly. The office of the First Lady is not an official position and the budget for the unofficial office, particularly the budget advertising dollars, is pretty much nonexistent. Get your message across through followers and if needed, low-cost ad posts.
- Be strategic about your posts and stay on message. Michelle Obama’s official tweets (@FLOTUS -mo) don’t stray far from message about healthy youth, girls and education or military families.
- Be sensible about what social media accounts will work for your business. The First Lady, for example, joined Snapchat as a way to get young people to follow her on her trip to Liberia, Morocco and Spain to promote her Let Girls Learn But Snapchat might not be the right choice for every business. In fact, Michelle Obama might need to get lessons about this one from her daughters, Malia and Sasha.
- Form partnerships and alliances to increase your reach. When the FLOTUS was trying to bring awareness to Let’s Move, she partnered with NBA’s Miami Heat for a video show here from YouTube.
Interested in following the FLOTUS? Michelle Obama has accounts on Instagram, Twitter and Snapchap, blogs on Medium and can be found in YouTube videos.
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nice post