Get your small business mojo in motion with content marketing, a strategic approach of creating and delivering consistent, valuable, and relevant information to customers and prospects. For those serious about marketing the business and brand, harnessing the power of a company’s content assets is an effective strategy to engage, connect, convert and retain. It is a cost-effective inbound marketing tool, readily available, at your disposal. In this installment of LGK MarCom Sound Bites, timeless wisdom from two highly respected industry leaders, Salesforce and the Content Marketing Institute.
Wisdom on Content from Salesforce
Salesforce is one of the world’s largest customer relationship management (CRM) platforms that empowers companies to connect with their customers.
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Check out the articles below (click on the title) for more Salesforce wisdom.
The 5 Building Blocks of a Successful Content Marketing Strategy
The 3 Phases of a Killer Content Marketing Strategy
5 Reasons Content Marketing is Different From Other Marketing Approaches
Newsletters: The Unsung Heroes of Content Marketing
Wisdom on Content from the Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.
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Check out the articles below (click on the title) for more Content Marketing Institute wisdom.
10 Content Strategy Practices That Will Make You a Better Marketer in 2016
54 Content Writing Examples, Tools, Tips, and Resources
How to Repurpose Content to Stay Consistent
The Power of Consistent Content Structure: A Health Care Story
May the advice from these industry leaders provide a spark to maximize your marketing momentum. Feel free to share your thoughts in the comments section of this post.
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