In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give small businesses and nonprofits additional insight on the topic of issues management. Think of issues management this way: it is the “what if” before the “what now.” May this information be a catalyst to help you maximize your marketing momentum.
What’s your point of view on issues management? Feel free to share your thoughts in the comments section of this post.
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